From the Latin cliens, the term client is a term that can have different meanings, according to the perspective in which it is analyzed.
In economics, the concept allows referring to the person who accesses a product or service from a payment. There are clients who are constant, who access said good regularly, or occasionally, those who do so at a certain time, for a specific need.
In this context, the term is used as a synonym for buyer (the person who buys the product), user (the person who uses the service) or consumer (who consumes a product or service).
It should be mentioned that sales and marketing specialists often distinguish between different classes of customers. Active customers are those who, at present, make frequent purchases. The inactive customers, however, you have not made a purchase so it is likely to be meeting their needs with the competition.
On the other hand, there are satisfied customers or dissatisfied customers, according to the type of result that the commercial exchange had. Customers have needs that the company or the seller must satisfy. These needs generate in the individual a series of expectations regarding the product or service. If these expectations are frustrated, that is, if the needs are not satisfied, it is very likely that the customer will stop buying from that site or, more specifically, the product in question.
This basic principle of marketing gave rise to the famous postulate that “the customer is always right”. The company, therefore, must focus its efforts on customer satisfaction, as a satisfied customer will continue to buy and spend their money on the company.
Finally, in the field of law, the client is a person who is under the guardianship, representation or protection of another (such as a lawyer): “My client refuses to testify. ” In these cases, the lawyer is the spokesperson for the individual, who will direct the script of what he must express when taking the stand and will be in charge of studying the case so that he can achieve, through the use of his own resources, that the person obtains a favorable result in the verdict of the jury.
In Ancient Rome, a client was known as a person who depended on a patron or benefactor. In this way, an individual who could not achieve citizenship legally had a kind of protection.
On the other hand, in the field of computing, the client is the computer that uses the resources provided by another, which is called the server; This is done so remote.
In politics, in turn, the term refers to one who receives rewards in exchange for votes or any type of political favor.
In the art sector there are different ways of understanding the concept. It may be the one who orders a work of art from a certain artist and offers him a sum of money in exchange for his work (he can also be called a principal or patron); It can also refer to someone who buys a work (in some places it is called a collector). Whoever works as a promoter of works of art can also be called this way (in turn, they can also be nominated as a dealer or gallery owner).
Finally, in psychology, there is a type of therapy known as “client-centered” that serves to treat a person taking into account their relationships, that is, their way of establishing contact with their environment. It is a type of non-directive therapy.